Cosmetic Advertisement Analysis And Assessment Sheet

Assessment Sheet

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Evaluation Of Advertisement

Cosmetic Advertisement Evaluation

On my advertisement, aimed at an audience between the age range of 14 to 17 year olds, there are specific features to it that appeal to the overall audience. The setting of my advertisement is on an American main road in the evening rush our. It is in a typical city with big skyscraper buildings and offices for big corporations and business. In the background and one of the features that brings the advertisement together, is the big sunset behind ‘Superman’. The sunset itself provides a light for Superman and to show him being a dominating figure, in the picture. It also lights up most of the picture and shows that it is dusk/evening time, and trouble and evil starts to commence at around this time, and this is when Superman does his work. The costume itself is the midway transformation between the average human that superman is, giving us a sneak peek that he is a big superhero.  The logo on his chest gives away a big clue of this. The product that is being advertised is a deodorant called ‘Unlimited’. The font itself is very plain and simple as it gives the picture a sharp tone to it to bring out all the colours in it. The deodorant can is in the right hand corner of the picture and is surrounded in an edgy; flare design, to make it separate from the rest of the picture. That the product is this glamorous and a big object that everyone wants there hands on, and only Superman has it. This is to fit with the genre that the picture fits. The slogan ‘Any man can be a super man’ suggests that if you buy this product you can be a super man and have an alternative lifestyle. It’s selling a big lifestyle. The style that it is promoting is the traditional good guy, action/super hero figure that people want to be especially at this age range. I chose this genre as I think that it would appeal to the target audience because it sells an ‘action’ lifestyle and children of this age, think that this is cool. The social group that is represented in my advertisement are skilled blue-collar workers. Such as Shop assistants, Plumbers and Builders. The target audience the advertisement is aimed at are males from the age of 14 to 17.  It would be for children who read comic books and are interested in superheroes or certain franchises in the ‘Marvel’ series. It’s aimed at children who may want to have this lifestyle and the lifestyle appeals to them. It also may appeal to children who may have certain aspirations of either wanting to be a big character, or the certain characters in these big movies, inspires them reach big in the world of work.

The strengths of my advertisements were mainly based on the design itself. Some of the effects that I used on Adobe Photoshop really brought out colours and I was able to create a sharp, edgy landscape for the background. I was able to make the product (the deodorant can) a lot more bright in the way that the glow behind it to make it the must have cosmetic. This would make it more appealing then just keeping it as an average, dull cosmetic. I was able to make the Superman figure in the middle of the advertisement, a lot more like Superman as I only had just a plain picture of Jake, and I had to change some of the colours to fit the character.  Positioning Jake in front of the sunset was a good idea as the sunset would’ve brought him out and also fitted a typical Superman scene.

Some weaknesses I had were mostly with taking Jake out of a picture. I had to cut the background out from the originally picture I took of him so I could put just him in the advertisement picture. As I did cut him out, I had to try and smooth out the edges around his body, as it would look obvious that it was taken out of a picture, but still some edges on him are still a bit rough. One big issue is that there is still colour from the original picture of which I took him in, on the left side of his glasses. However, I couldn’t take it out as there would be a big white hole in that part of his face and I would have to cover it with something. Bringing everything together, I like the picture I created and I think that all the effects of colour and light bring the advertisement together to make it a good cosmetic advertisement and appeal to the target audience.

Media Questionnaire

My Name is Jamil Khan. My GCSE results are a C in Geography, A C in Drama, a C in I.T, a C in Sociology, A B in Religious Studies, a D in Technology, a C in English, an D in English Literature, a C in Science and a C in Additional Science.

My hobbies are listening to music, making videos for my Youtube channel. Playing the drums, and spending time with my friends.

The newspapers I read are The Sun, The Guardian and The Times.

I read the sun because it has all genres of news in it, such as Showbiz, TV and sport. I read The Guardian and The Times, because it focuses more on politics and the government where as The Sun doesn’t really focus on that.

I prefer to read the news online then buying a newspaper because on the Internet it’s easier to find news and lot easier for me then going to a shop and paying for a newspaper I will just look at and then never read again.

The Radio I listen to is Radio 1, I listen to this because it has a varies news and entertainment where as stations like Kiss for example I feel only reach out to one generic audience.

My favourite genres of music are Electronic, Dubstep and indie rock music.

I access music on the internet and I feel that illegally downloading music off the internet isn’t as bad as everyone makes it out to be, infact now’er days lots of people do it more, are you going to be able to capture every single person that downloads music? If your downloading a certain bands album, your downloading it because you want to listen to it and you like what music they play. And isn’t that what it is mostly about? Not money, but the love of music? Technically by the law you are stealing, but it doesn’t cause any great harm then other crimes. It’s the record company’s that get angry about it most, because they are the ones who are selling it and want to get money from the albums. Whereas an artist concern is that people are taking interest in they’re music and people starting to like it, having more fans perhaps? You may in the future go and buy there album because you like they’re music. But most of that money goes to corporations (record companies).

I think the music industry has an affect and influences a lot of people, I think how people dress, relates to what music people listen to as music can sometimes be a ‘lifestyle’ and people want to be a certain stereotype.  Personally it doesn’t affect the way I dress massively, but it does have a small affect.

My favourite games are the Guitar Hero and Rock Band franchises. I like this game as I like music a lot, and it can be fun to play instruments., even if it is pressing a few buttons… Sometimes video games can have negative attitudes towards certain conflicts and situations such as violent video games. This has been a controversial issue as people think that the games can make people violent mentally, especially small children. But I believe that as young children it is up to the parents to teach children about what to do in conflicts and situations and what the ‘right or ‘wrong’ thing to do is.

I think that new technology has helped industry and people widely to be able to do more things easier and better. Like sending an email portably without going to a computer and doing it. Also being able to communicate with people has become much easier now especially having long distant conversation with people. Also being able to watch films, television programmes and listen to music has become a lot easier to do with technology such as mp3 players, iphones and ipods.

My favourite TV channels are Sky Sports channels, Channel 4, and the BBC channels. I like these channels as they have programming on it that appeals to me and that I like to watch. My favourite TV genre is Adventure, I like this because it never becomes stale, and its never the same old stuff you can predict all the time. Television programmes I would consider memorable would be, Lost and House.

I would say Lost as it was very unpredictable and it through surprises at you a lot of the time and could be quite confusing at times, but it kept you at the edge of your seat. I would say House as it very emotional, and had a lot of twist and turns in the programme.

My favourite film genre is drama as they are good in the series plot driven presentations that they have and how you can relate to plots, as they may be real life situations and realistic characters that are based on regular people. 3 films that I think are outstanding are the blind side, 500 days of summer, and The shawshank redemption. The blind side is an outstanding film as it is based on real events and comes a cross as an emotional piece of film. It has a great plot, good actors and good dramatization. The director shows the story in a unique way. 500 days of summer is another good film as the story itself is different and original. Its not your average film love story, it shows a relationship in a real way, it’s a story people can relate to. It’s honest. As it is original, the soundtrack that comes with it is common music that usual people like the characters in the film would be able to relate to. The director has used various clever techniques like split screen to not make the film to boring and give it some light and originality. The shawshank redemption. The writer of this film is very good, and has told a story very different to any story. The emotion the actors send across to the audience is perfect and the scenes in the film are great. It’s a good film that was made because of the message it conveys. It is one of eternal hope. The film has a different feel to it as the main character never gives up his quest to become a free man out of prison as he is in there for a crime he did not commit. Stephen is an incredibly good writer, but his adaption’s are always done by the best directors., and he achieves this. It is that good of a movie that one that will be appreciated in years to come.

I like to consume films on television and watching them in the cinema. I would prefer to watch them on television. I occasionally watch movies at the cinema if it is a film I am desperate to see.

My favourite cinema in Norwich is probably Vue. I prefer Vue because as I think the seating arrangement is better compared to others as it benefits me for how well I can see the screen. The seats are comfy compared to Odeon as they have pull down seats that annoy me easily.  Plus Vue is in the city centre so therefore it is nearer to me.

I would prefer to watch films on my own because if I were to watch them in a group, people in that group could keep asking questions about the film and that would be annoying if I was trying to watch the film.

When it comes to media production I am a producer myself as I have an online youtube show, which is a wrestling league. I have been doing that for about 2 years now and it is a big hobby of mine. I was first interested in doing something like that, when I saw people in American do it and I was watching there videos and thought that that could be a lot of fun, and I could have my own view on it and my own ideas for a show.

A media text that has interested me is Slumdog Millionaire. This is a story where most of the ideas that are in the film are from real life situations and events. The production of the film has had a lot research gone into the slums in India and the good message that it send across of that ‘you can win. Plus the film is brutally honest, all the social evils and practises that really happen in a country like that. No director really has ever been bold or brave to portray Mumbai for what it really is (especially for me who comes from a nationality like that.). The plot of an underdog rising through all kinds of ranks to win the game show was something, which left a good taste in everyone’s mouth. And now to see the massively global it has become it can make people think about how places are perceived and if it’s telling the truth or not.

I chose media studies because I like the practical and academic side to it. The practical side of things gives us the opportunity to express our ideas and ourselves and to take them and put it all together. I like the academic side of it as we can dig deeper into media texts and see not what’s just on the screen but why for example a director has used different pieces of lighting for a scene or why he chose to use a camera angel for a certain shot.